Ford Trucks, Ford Automotive's heavy vehicles brand, has made a rapid entrance into the Western European market with back to back openings of dealerships in Portgual and Spain. European expansion has stepped up a gear…
Emphasizing that Ford Trucks has reached significant market shares in countries such as Romania, Ukraine, Georgia and Kuwait, Ford Trucks Deputy General Manager, Serhan Turfan, said "We’re quickly trending upward in markets where we’ve only very recently begun operating. We’ve just expanded into Portugal and Spain, and our preparations to open in Italy will be finished by the end of this year. Our aim is to spread across all Europe, to Germany, France, the Netherlands, Belgium and Luxembourg.”
Ford Trucks has used its more than 60 years of engineering experience to emerge at the forefront of global competition in the heavy commercial vehicles sector. With the F-MAX winning the 2019 International Truck of the Year Award, a new page is turned in the company's plans for global expansion.
Following the ITOY award, Ford Trucks revised its growth plans due to the heavy demand coming from Europe and rearranged its international organizational structure. The company has appointed country and regional directorates in more than 10 countries and aims to grow rapidly in Europe.
"We've completed our preparations for a sustained and potent growth in Europe"
With the opening of dealerships in Portugal and Spain signalling Ford Truck’s expansion into Western Europe, Ford Trucks Deputy General Manager, Serhan Turfan, provided this assessment of the company’s global expansion plans: With our award-winning F-MAX, our global expansions plans have reached a very important threshold. Continuing its success after winning the ITOY award, the F-MAX was chosen as 'Truck of the Year' in Russia, Austria and Slovenia as well. In Europe and elsewhere, the demand for F-MAX and Ford Trucks is growing.
"Our goal is to complete our expansion in Western Europe by 2023"
Explaining that the company is trending upward in markets they have only recently entered, Turfan continued: "In countries such as Romania, Ukraine and Georgia, we aim to hit the same numbers that we have in other markets in Europe. We've recently expanded into Portugal and Spain and our preparations to operate in Italy will be complete by the end of the year."
Our goal is to spread across Europe: to Germany, France, the Netherlands, Belgium and Luxembourg. Our target is to complete our Western European expansion by the end of 2023 and be present in more than 80 countires. We're ready to prove ourselves in the European market."
In 2019, Ford Trucks continued to rise in the Turkish market
Despite a tight market in Turkey for heavy vehicles, Ford Trucks was able to increase its market share, going from 28.5% in 2018 to more than 30% by the end of October 2019. Ford Trucks has seen uninterrupted growth for 10 years, and has doubled the market share it held in 2008 (14.7%), and now has the highest market share of the last 25 years.
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