Ford Trucks, a global leader in the heavy commercial sector, continues its European expansion by entering Switzerland, a key market for its Western Europe growth plan. With this move, Ford Trucks has completed its positioning in the DACH region (Germany, Austria, and Switzerland).

Ford Trucks, which is in high demand in Europe with its wide product portfolio and innovative technologies, will partner with BF Import AG, as a subsidiary of Auto AG Group having over 100 years of expertise in the Swiss market. Following launch, operations will start in 5 strategic locations in 2024 and will further strengthen its dealer network in more than 8 locations by the end of 2025. 

Ford Trucks will provide the efficient, technological solutions required by the importer’s extensive commercial vehicle customer database, particularly the F-MAX tractor, as well as the new F-LINE series, which stands out with its connectivity technology and advanced safety features.

The collaboration is also significant for Ford Trucks' investments in zero-emission transportation. Switzerland, which has a strong potential for electric vehicles, will be one of the pioneer countries where the first electric truck designed by Ford Trucks will be introduced to the market, which will be mass-produced by 2025. 

Emrah Duman: We will enhance customers' operations with technology and efficiency

Ford Trucks Vice President Emrah Duman says, “Guided by our vision of 'creating value through the most efficient transportation solutions,' we have led the heavy commercial sector with global success. We are excited to partner with BF Import AG, a respected name in the Swiss market, as we expand our presence in Europe. Our strategy focuses on leveraging our strong product portfolio and dealer network to deliver exceptional value and efficiency, particularly in key markets like Switzerland. As a brand at the forefront of future mobility, we remain committed to enhancing the operations of our Swiss customers through advanced technology and efficiency.”

Selim Yazıcı, DACH Region Managing Director, states: " Switzerland is an important milestone in our growth plans in Europe. With the commencement of operations in Switzerland, Ford Trucks' international customers will now benefit from services provided by Ford Trucks-authorized centers. Switzerland is at the forefront of electrification transformation, with advanced systems in electric vehicle infrastructure, H2 infrastructure developments, and related incentives. We will continue to provide creative and efficient solutions to our customers in the Swiss market, partnering with BF Import AG. This collaboration will enhance our customer-centric approach and further solidify our position in the transportation sector. We aim to establish ourselves as a distinctive truck brand within the region.”

Ford Trucks is making significant progress toward its Northern Europe expansion strategy this year, continuing to grow in Europe without slowing down. Ford Trucks is committed to advancing its growth strategy in Scandinavian countries through 2029. Pioneering the transportation trends of the future, Ford Trucks develops innovative and sustainable solutions with its engineering and R&D expertise. Committed to achieving zero emissions in heavy commercial vehicle production by 2040 to reduce the effects of climate change, the company continues its work on hydrogen engines as well as electrification, which is its primary focus.

About Ford Trucks:

Ford’s only heavy commercial brand, Ford Trucks produces a range of vehicles including tractors, construction trucks, and distribution trucks weighing over 16 tons. Our F-MAX has brought critical acclaim and high global demand. Ford commercial vehicles’ proven track record of quality, durability, and efficiency underpins Ford Trucks’ international product strategy based on the best total cost of ownership promise. At Ford Trucks, we combine more than half a century of design and production experience with expertise in market-specific product development, to engineer the main components of our vehicles, including the all-new engines. We currently operate across Europe, the Middle East, Africa, and the CIS, and continue to grow our international network on 3 continents. Hundreds of thousands of trucks all around the world set out each and every day with the confidence that Ford provides. For more information about Ford Trucks and its products worldwide, please visit www.fordtrucksglobal.com.